# Prism: Turn strategy into creative.

Prism develops briefs, concepts and variants from the audience, the objective and your Brand Hub: products, approved claims and visual identity. Approved work goes into your asset library with its context.

## What Prism can do.

- **Turn the audience into a brief.:** Objective, product facts and intended response in one place.
- **Explore distinct directions.:** Different ideas, each with its reason, adapted across formats.
- **Keep the work in your library.:** Versions, approvals and context stored with every asset.

## Try Prism in a simulation.

### What should we say?

Say something about movement and self-expression in everyday life. Compare three directions, each with its reason, and choose one to carry forward.

### Adapt the campaign across channels

Keep the audience insight intact while adapting the expression to social, video and owned-channel formats.

### Build an experiment from this idea

A randomized holdout lets you compare the campaign package against no exposure. Keep outcome definitions consistent.

### Create a video concept for this audience.

Here is a four-frame video storyboard with timing, message and channel intent. Preview the sequence before production.

### Build display banners and channel variants.

Keep one creative direction while adapting hierarchy, crop and message length to each placement.

### Show the creative production handoff.

Audience context, asset versions, format requirements and approval status stay attached when the work moves into activation.

### Create a campaign for a different category.

Carry the same audience context into a message, image and format. These are alternatives to test, not proven winners.

## One example, five stages.

A retailer asks why repeat purchases fell in the North region. The same question, region and period travel through every stage. Illustrative workflow; the numbers are not client results.

- **Understand · Nexus:** Repeat purchases fell 11.8%, concentrated among customers whose last order was 35–60 days ago.
- **Define · Aura:** 42,380 customers match. Prioritize frequent buyers with no purchase in 45+ days.
- **Create · Prism:** Three retention concepts from your brand rules and product catalog.
- **Activate · Radian:** Meta customer audience, push and email. 80% test, 20% holdout. Ready for review.
- **Learn · shared system:** Illustrative result: 7.4% relative lift in repurchase rate versus holdout. Back to Understand.

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Source: https://randomtruffle.com/agents/prism