# Radian: Put it into the world.

Radian prepares activation: channel plan, creative mapping, timing and test design, ready for your team’s review. Measurement stays attached so the response comes back to the shared context.

## What Radian can do.

- **Build the channel plan.:** Each destination’s role for the audience and the moment.
- **Prepare activation for review.:** Account access, eligibility, assets and spend limits checked first.
- **Design the test.:** Treatment, control and outcome agreed before delivery.

## Try Radian in a simulation.

### Where should we act?

Activate where the audience and the buying moment meet: paid discovery, plus consented email and WhatsApp. Keep one audience brief and one shared measurement plan.

### Show the decision and approval ledger

The recommendation stays a draft until the required checks pass. Every decision is recorded before anything is delivered.

### What did we learn from the response?

The observed difference is too uncertain to call a positive effect. Record the result and carry a better question back to Understand.

### Research the market and benchmark competitors.

Separate observed competitor activity from hypotheses. This research board shows how observations and open questions are organized.

### Optimize our search marketing keywords.

Inspect query intent, keyword coverage and exclusions before making a change. These are proposed actions for review.

### Investigate our visibility in AI answers.

Explore how content could become more discoverable and useful in generative search. Track cited answers across a defined prompt set; there is no placement guarantee.

### Plan a retail media campaign.

Connect retail objectives, product availability, eligible audiences and creative requirements. The plan adapts to each retailer and account.

### Build a cross-channel plan for this sector.

Prepare the channel plan around this audience and buying moment. Preserve permission, review and an explicit measurement plan.

## One example, five stages.

A retailer asks why repeat purchases fell in the North region. The same question, region and period travel through every stage. Illustrative workflow; the numbers are not client results.

- **Understand · Nexus:** Repeat purchases fell 11.8%, concentrated among customers whose last order was 35–60 days ago.
- **Define · Aura:** 42,380 customers match. Prioritize frequent buyers with no purchase in 45+ days.
- **Create · Prism:** Three retention concepts from your brand rules and product catalog.
- **Activate · Radian:** Meta customer audience, push and email. 80% test, 20% holdout. Ready for review.
- **Learn · shared system:** Illustrative result: 7.4% relative lift in repurchase rate versus holdout. Back to Understand.

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Source: https://randomtruffle.com/agents/radian