# Built around how your industry actually works.

Marketing questions are different when you sell consumer brands, flights, financial products or thousands of SKUs. Random Truffle connects the data, decisions and marketing work around your industry.

## [CPG](https://randomtruffle.com/solutions/cpg)

**Which media channels are driving incremental sales?** Brand investment, distribution, media and portfolio decisions, connected. Understand what contributes to sales over time and what to test next quarter.

## [Retail](https://randomtruffle.com/solutions/retail)

**Which customers stopped buying this category?** Retail knows what was sold. Marketing knows what was promoted. Random Truffle connects the two, by SKU, category, brand and customer.

## [Convenience Retail](https://randomtruffle.com/solutions/convenience-retail)

**What offer should we activate around lunch?** Frequency, basket, store, occasion and time of day. Convenience retail lives on short visits; the question is what brings people back at the right moment.

## [Telecom](https://randomtruffle.com/solutions/telecom)

**What is driving churn among high-value customers?** Churn, top-ups, plans, devices, customer value and the quality of acquisition. Understand who is leaving, who is ready for an upgrade and which campaigns bring the subscribers worth keeping.

## [Travel & Mobility](https://randomtruffle.com/solutions/travel-mobility)

**Why is this departure consistently under capacity?** Occupancy, routes, days and times, origin markets and demand. Understand why a departure runs empty and who would travel if they knew it was there.

## [Fintech / Financial Services](https://randomtruffle.com/solutions/financial-services)

**Which eligible customers have not activated their card?** Activation, onboarding, quality of acquisition, first-party data, identity, permissions and communication rules. Help eligible customers take the next step, within the rules that apply.

## Every industry moves through the same five stages.

The vocabulary changes with the business. The loop does not: understand, define, create, activate and learn, with the response returning to the next question.

Understand → Define → Create → Activate → Learn

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Source: https://randomtruffle.com/solutions