Your marketing
has questions.
Ask it.
Random Truffle connects your marketing data, business context and execution in one system. Understand what is happening, define who matters, create what is needed, activate it and learn from the response.
new meaning.ILLUSTRATIVE CAMPAIGN
to what’s next.ILLUSTRATIVE CAMPAIGN
of possibility.ILLUSTRATIVE CAMPAIGN
Marketing has more tools than ever.
What it lacks is shared understanding.
Performance lives in one place. Customers in another. Creative somewhere else. Campaign history gets lost between tools and teams. Random Truffle brings that context together, so every answer starts from the same facts.
One question can move
through your entire marketing operation.
- 01Understand
NexusFind what is happening and the evidence that explains it.
- 02Define
AuraDecide who matters and where the opportunity is.
- 03Create
PrismTurn strategy and brand context into creative work.
- 04Activate
RadianPrepare the work and take it to the right channels.
- 05LearnShared system
Measure the response and carry it into the next decision.
The response returns to Understand and shapes the next question.
One question becomes
marketing work.
Follow a single question through the five stages. Each agent adds an object, and the context it carries moves on to the next.
Why did repeat purchases fall in the North region?
Illustrative workflowYouWhy did repeat purchases fall in the North region?
Nexus· UnderstandRepeat purchases fell 11.8% quarter over quarter. The decline is concentrated among customers whose last order was 35–60 days ago. That shows where it happens, not yet why: I can compare promotions and assortment before treating either as a cause.
- 0–34 days
- 13%
- 35–60 days
- 68%
- 61–90 days
- 19%
- North region
- Last quarter
- Repeat purchase
- 35–60 days since last order
YouBuild an audience around that opportunity.
Aura· Define42,380 customers match the criteria. I prioritized frequent buyers with no purchase in 45+ days. Review the exclusions before the audience is prepared.
42,380 customers match
- Include
- North region · 3+ orders in 12 months
- Include
- No purchase in the last 45 days
- Exclude
- No contact permission
- Exclude
- Already in another retention journey
- North region
- Last quarter
- Repeat purchase
- 35–60 days since last order
- Audience N-45
- Criteria
- Eligibility by channel
YouCreate a retention concept for this audience.
Prism· CreateThree retention concepts, using your brand rules and product catalog. Each one keeps the audience and the objective in its brief.
Bring back frequent buyers who paused · approved claims only · square, story and email formats
- AYour usual, ready again.Reorder the products they buy most
- BBack to your favorites.A reminder built on past baskets
- CSomething new for the routine.One related product, from the catalog
- North region
- Last quarter
- Repeat purchase
- 35–60 days since last order
- Audience N-45
- Criteria
- Eligibility by channel
- Brief
- Concepts A–C
- Products
- Brand rules
YouPrepare a campaign and a holdout.
Radian· ActivateMeta customer audience + Push + Email. Test: 80%. Holdout: 20%. Ready for review before anything goes live.
- Meta customer audience
- Push
Ready for review
- North region
- Last quarter
- Repeat purchase
- 35–60 days since last order
- Audience N-45
- Criteria
- Eligibility by channel
- Brief
- Concepts A–C
- Products
- Brand rules
- Channels
- Assets
- Test 80 / holdout 20
YouWhat changed after the campaign?
Illustrative result: incremental repurchase lift of 7.4% versus holdout. The test group repurchased at 17.4% and the holdout at 16.2%: the 7.4% is relative, about 1.2 percentage points.
- Test
- 17.4%
- Holdout
- 16.2%
- Relative lift vs holdout
- +7.4%
Saved to campaign memory: audience N-45, concept B, test design, result and its limits.
Next question: does the lift hold for customers 61–90 days since their last order?
- North region
- Last quarter
- Repeat purchase
- 35–60 days since last order
- Audience N-45
- Criteria
- Eligibility by channel
- Brief
- Concepts A–C
- Products
- Brand rules
- Channels
- Assets
- Test 80 / holdout 20
- Result
- Limits
- Next question
A prepared example with fictional figures. It is not a client result, and nothing is sent to any platform.
Random Truffle turns questions into marketing work.
Four agents.
One shared understanding.
UnderstandNexusFind what is happening and why.
DefineAuraDefine who matters.
CreatePrismTurn strategy into creative.
ActivateRadianPut it into the world.
They work from the same data, brand context and marketing memory.
Meet the agents →Before the agents,
there is the data.
Random Truffle Data Foundation is a marketing data lake built in your BigQuery environment. It connects customers, sales, campaigns, audiences, creative assets and response into a persistent foundation for marketing.
Your data. Your cloud. Your rules.
Change your tools. Keep your marketing memory. Your data foundation remains in your cloud, even if you stop working with Random Truffle.
- Customer
- Sales
- Campaign
- Product
- Creative
- Response
- Marketing schema
- Identity
- Measurement
- Campaign memory
- Products
- SKUs
- Brand rules
- Business definitions
- Nexus
- Aura
- Prism
- Radian
Response returns to context
What is your marketing trying to understand?
- Why did sales fall?
- Who should we reach?
- What should we create?
- Where should we activate?
- Did it work?