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03 · Create · Prism

Turn strategy
into creative.

Prism develops briefs, concepts and variants from the audience, the objective and your Brand Hub: products, approved claims and visual identity. Approved work goes into your asset library with its context.

A / STYLE
B / MOVEMENT
C / CONTEXT
Creative C03 · one audience brief (A02), three directions to compare · illustrative
Guiding question
“What could this become?”
How it works

Visual and imaginative, disciplined by context. Prism starts from the audience, the objective and your Brand Hub, and gives each direction a reason.

The problem it solves
Creative is briefed from scratch every time, drifts from approved claims and product facts, and gets lost in chat threads and folders.
What it produces
A brief, distinct concepts and variants by format. Approved work goes into your asset library (DAM) with its brief, audience and campaign attached, so it doesn’t vanish in a chat.

What Prism can do.

  • Turn the audience into a brief. Objective, product facts and intended response in one place.
  • Explore distinct directions. Different ideas, each with its reason, adapted across formats.
  • Keep the work in your library. Versions, approvals and context stored with every asset.
Example conversationRetail · PACE sneaker launch
  1. You

    Create three concepts for this product and audience.

  2. Prism

    I’ll use the product information, approved claims and channel dimensions in your Brand Hub. Here are three directions for review.

  3. You

    Which one fits commuters best?

  4. Prism

    “Built for the commute”, but it’s a hypothesis. I’d test it against “Move differently” rather than choose on taste alone.

Why it holds: Every claim comes from the approved list in Brand Hub. Concepts are alternatives to test, not proven winners.

OutputThree concepts · for review
ConceptIdeaFormats
A · Move differentlyVersatility for a day that changes plans1:1 · 9:16
B · Built for the commuteComfort from the first train to the last meeting9:16 · 1.91:1
C · Everyday rangeOne pair, many routes through the city1:1 · 4:5
NextRadian maps the approved concepts to channels.

Illustrative script with fictional data. It shows how the work feels; it is not a transcript or a product screenshot.

Try Prism in a simulation.

Interactive simulation · illustrative data · not a product screenshot

Create a campaign for city explorers.
Say something about movement and self-expression in everyday life. Compare three directions, each with its reason, and choose one to carry forward.
PRISM / VISUAL ANSWER

One insight. Three possibilities.

Context: City explorers · creative A

Continue with Radian →

One example,
five stages.

A retailer asks why repeat purchases fell in the North region. The same question, region and period travel through every stage. Illustrative workflow; the numbers are not client results.

  1. 01 · UnderstandNexusRepeat purchases fell 11.8%, concentrated among customers whose last order was 35–60 days ago.
  2. 02 · DefineAura42,380 customers match. Prioritize frequent buyers with no purchase in 45+ days.
  3. 03 · CreatePrismThree retention concepts from your brand rules and product catalog.
  4. 04 · ActivateRadianMeta customer audience, push and email. 80% test, 20% holdout. Ready for review.
  5. 05 · LearnShared systemIllustrative result: 7.4% relative lift in repurchase rate versus holdout. Back to Understand.↺ Returns to Understand