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Random Truffle
SOLUTIONS / BY INDUSTRY

Built around how
your industry
actually works.

Marketing questions are different when you sell consumer brands, flights, financial products or thousands of SKUs. Random Truffle connects the data, decisions and marketing work around your industry.

CASA NORTE home retail campaign
ALBA mobile telecom campaign
Coffee, food and drink for a quick stop
Built around
the occasion.ILLUSTRATIVE CAMPAIGN
VIA intercity bus at a terminal
Understand
the journey.ILLUSTRATIVE CAMPAIGN
QUESTION → EVIDENCEWhat changed?Find the next useful question.Illustrative data
INDUSTRIES · ONE SHARED FOUNDATION
CHOOSE YOUR INDUSTRY

Six industries.
Their own questions.

SOLA citrus sparkling drink can on stoneCPG

Which media channels are driving incremental sales?

Brand investment, distribution, media and portfolio decisions, connected. Understand what contributes to sales over time and what to test next quarter.

Explore CPG →PACE sneaker, an illustrative retail productRetail

Which customers stopped buying this category?

Retail knows what was sold. Marketing knows what was promoted. Random Truffle connects the two, by SKU, category, brand and customer.

Explore Retail →ESQUINA café and convenience storeConvenience Retail

What offer should we activate around lunch?

Frequency, basket, store, occasion and time of day. Convenience retail lives on short visits; the question is what brings people back at the right moment.

Explore Convenience Retail →ONDA phone in the city, an illustrative telecom brandTelecom

What is driving churn among high-value customers?

Churn, top-ups, plans, devices, customer value and the quality of acquisition. Understand who is leaving, who is ready for an upgrade and which campaigns bring the subscribers worth keeping.

Explore Telecom →VIA intercity bus at a terminalTravel & Mobility

Why is this departure consistently under capacity?

Occupancy, routes, days and times, origin markets and demand. Understand why a departure runs empty and who would travel if they knew it was there.

Explore Travel & Mobility →NOMA violet payment card, an illustrative fintech brandFintech / Financial Services

Which eligible customers have not activated their card?

Activation, onboarding, quality of acquisition, first-party data, identity, permissions and communication rules. Help eligible customers take the next step, within the rules that apply.

Explore Fintech / Financial Services →

Every industry moves through the same five stages.

The vocabulary changes with the business. The loop does not: understand, define, create, activate and learn, with the response returning to the next question.

  1. 01UnderstandNexus
  2. 02DefineAura
  3. 03CreatePrism
  4. 04ActivateRadian
  5. 05LearnShared system

Bring the question of your industry.

See how evidence, audience, creative and activation stay connected around it.

Explore with Nexus →