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RESEARCH / AI & MARKETING

AI & marketing

How AI agents are changing the way marketing teams plan, create, operate and measure.

A sample research ledger distinguishes an observed message, its interpretation and a proposed test. It makes no competitor performance claims.AI & marketing / 8 MIN READ

Measuring your brand’s visibility in AI search

Build a repeatable set of buyer questions, inspect the sources cited and test whether clearer content changes the observed response.

Read the field note →A persistent context packet carries objective, audience, evidence, creative, measurement and memory. Permissions are scoped to each destination.AI & marketing / 4 MIN READ

Give agents a playbook they can use

Keep brand rules and working instructions in reusable skills, with clear versions, owners and review steps.

Read the field note →Source, transformation, business definition, model and answer form a traceable chain.AI & marketing / 9 MIN READ

Useful AI starts with business definitions

Define the customer, conversion and business outcome before asking an agent to act on the data.

Read the field note →Audience A02 links to creative C03, campaign P01 and response R01. Learning returns to the next audience hypothesis.AI & marketing / 6 MIN READ

Keep context intact between teams

Examine where the audience brief, creative decision and measurement plan get lost between teams — and how a shared working record can help.

Read the field note →Analytics, CRM and transactions feed Connect, Resolve and Define. The same context reaches Nexus, Aura, Prism and Radian.AI & marketing / 8 MIN READ

Connect advertising and customer context

Connect advertising signals and customer relationships while preserving their different permissions, identities and measurement limits.

Read the field note →A persistent context packet carries objective, audience, evidence, creative, measurement and memory. Permissions are scoped to each destination.AI & marketing / 8 MIN READ

From a useful prompt to a working process

Define what an agent needs to know, which actions it may take and how its work will be reviewed.

Read the field note →Analytics, CRM and transactions feed Connect, Resolve and Define. The same context reaches Nexus, Aura, Prism and Radian.AI & marketing / 5 MIN READ

What agents change in a marketing team

Use agents to reduce repetitive coordination while keeping people responsible for strategy, creative judgment and consequential decisions.

Read the field note →Constructed order components: baseline 6,730; seasonality 345; paid search 1,397; paid social 1,049; retail media 641. Total 10,162. Not a fitted MMM.AI & marketing / 5 MIN READ

Make marketing mix models inspectable

Inspect the inputs, assumptions, calibration and uncertainty behind a budget recommendation.

Read the field note →A persistent context packet carries objective, audience, evidence, creative, measurement and memory. Permissions are scoped to each destination.AI & marketing / 5 MIN READ

Ask business questions. Inspect the evidence.

Make business data easier to explore through conversation, with definitions, sources and unresolved questions visible.

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