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Random Truffle
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SOLUTIONS / RETAIL

Connect what was sold
to what was promoted.

Retail knows what was sold. Marketing knows what was promoted. Random Truffle connects the two, by SKU, category, brand and customer.

PACE sneaker, an illustrative retail product
PACE is a fictional brand used for illustration.
What matters

Retail decisions happen at the level of the SKU and the category, while campaigns are planned by brand and season. The value is in seeing both together.

  • SKU, category and brand
  • Affinity and repeat purchase
  • Margin, when it exists
  • Sales related to campaigns

Questions you can ask

  • Which campaigns are associated with sales for this brand?
  • Which customers stopped buying this category?
  • Which audience is most relevant for this SKU?
  • Which creative performs best by product category?

Data that becomes useful

  • POS and ecommerce transactions
  • Catalog, SKUs and categories
  • Customer and identity, where available
  • Promotions, campaigns and assets

Store purchases only link to a customer when there is a loyalty or account identifier. The rest is analyzed in aggregate.

An example conversation
You

Which categories lost repeat buyers this month?

Nexus

The decline is concentrated in two categories: running footwear and accessories. I can compare purchase frequency and recent promotions before treating either as a cause.

Output Table by category and a repeat-purchase curve by period

Illustrative conversation with a fictional brand. Not a transcript or a client result.

What the agents can do

  1. 01 / UnderstandNexus

    Analyze sales and campaigns by category and SKU, and find where repeat buying fell.

  2. 02 / DefineAura

    Select the segment with affinity for the category and the criteria that justify it.

  3. 03 / CreatePrism

    Adapt pieces per SKU from the catalog and brand rules, for review.

  4. 04 / ActivateRadian

    Prepare distribution across paid and owned channels.

  5. 05 / LearnShared system

    Compare sales, and margin where it exists, against the plan.

    ↺ Returns to Understand

How learning closes the loop

Sales associated with a campaign are not the same as incremental sales. When the question is incrementality, the plan includes a measurement design (a holdout or a comparable control) before launch.

What is measured
  • Sales by SKU and category
  • Repeat purchase in the segment
  • Margin, when available
  • Creative response by category
Illustrative artifact
Cumulative second purchase in a synthetic 1,000-person cohort: day 0 zero, day 7 six percent, day 14 eleven percent, day 30 eighteen percent. Descriptive, not causal.

Synthetic cohort. Descriptive, not causal.

Other industries
CPGConvenience RetailTelecomTravel & MobilityFintech / Financial Services

Start with the category that changed.

Explore the evidence behind a drop in repeat buying.

Explore with Nexus →